Marshawn Lynch has been going viral since his college days. In 2006, after beating Washington, Marshawn casually whipped an injury cart around the field, setting the tone for what was to come in the NFL. Because in 2010, during Seattle's NFL wild card matchup with New Orleans, Lynch had this insane 67-yard run that included eight broken tackles, leading to one of the greatest TD celebrations ever seen.
"Has blockers. Now he's dancing his way for the touchdown." But this next Beast Mode moment was probably his most lucrative.
In 2011, during a matchup with New Orleans, he was caught stealing Skittles on the sideline, hilariously leading to an endorsement deal with the candy brand. "Is this Skittles?" And of course, 2015 made for arguably the most memorable Super Bowl media day moment ever, with Lynch simply saying, "I'm just here so I won't get get fined. I'm just here so I won't get fined. Hey, I'm just here so I won't get fined. I'm just here so I won't get fined." Then after initiating retirement in 2016, "No, I'm done."
Lynch returned for a quick three-year stint with Oakland and Seattle before officially calling it quits in 2019. But you can still see Beast Mode across every industry. He's a co-owner of the Seattle Kraken and the Bay Area Panthers of the Indoor Football League. He has his own Beast Mode apparel and has appeared in over 20 different movies, including 80 for Brady, Bottoms, Love Hurts, and more.
Marshawn Lynch continues to be one of the most viral and marketable NFL players ever, making $57 million in the league.
However, not every player's viral moments lead to sweet Skittles endorsements.